District 04 · Search Tower / Service
Be the answer, wherever people ask. We combine SEO for Google with GEO for AI engines like ChatGPT, Gemini and Perplexity.
Briefing / Quick answers
AEO (Answer Engine Optimisation) is the practice of making a business easy to find and quote wherever people ask questions. It combines SEO, which improves rankings in search engines such as Google, with GEO (Generative Engine Optimisation), which helps AI engines such as ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews cite your business.
It is for owners of businesses with 1–50 people in the UAE, Oman, the wider GCC and India, and remote clients worldwide, whose customers search online before they buy, and who want to appear both in Google results and in the answers AI assistants give.
You get a technical SEO audit, on-page and content improvements, schema markup, local SEO including your Google Business Profile, GEO work so AI engines can understand and cite you, an llms.txt file, and regular ranking and AI-citation reports written in plain language.
Mission 04 · Search Tower
Be the answer, wherever people ask. We combine SEO for Google with GEO for AI engines like ChatGPT, Gemini and Perplexity.
Objectives / Deliverables
Reward / Outcome
Your business shows up when customers search on Google and when they ask an AI assistant who to call.
Loadout / Tools and formats
Mission route / Process
We learn what you sell, where you sell it and what customers search for.
We audit your site, search presence and AI visibility, then prioritise the fixes.
We fix technical issues, improve pages, add schema and publish answer-ready content.
We track rankings and AI citations and keep improving the pages that matter.
Mission log / Example work
These are the kinds of engagement we take on, described without client names.
Google Business Profile, local pages and schema so nearby customers find the business in maps and search.
Fixing crawl, speed and indexing problems that stop good pages from ranking.
Answer blocks, FAQs, schema and llms.txt so AI engines can read, understand and cite the business.
Intel / Frequently asked questions
AEO stands for Answer Engine Optimisation. It is the practice of making your business easy to find and quote wherever people ask questions, both in search engines like Google and in AI assistants like ChatGPT, Gemini and Perplexity. At HMH LABZ, AEO means SEO and GEO done together.
SEO improves how your pages rank in search engines such as Google. GEO, or Generative Engine Optimisation, improves the chance that AI engines such as ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews mention and cite your business in their answers. They share foundations, so we do them together.
llms.txt is a plain-text file placed on your website that gives AI engines a short, clear summary of your business and links to your most important pages. It is a simple way to help language models read your site correctly. We write and publish it as part of AEO.
No. Nobody can honestly guarantee a specific ranking or citation, because search engines and AI engines decide what to show. What we do is fix the things within your control, such as site health, content, schema and local listings, and report progress clearly.
Yes. Local SEO is part of AEO. We set up or tidy your Google Business Profile, check your business details are consistent across listings, and advise on gathering genuine reviews, so nearby customers can find you in Google Search and Maps.
You receive regular reports showing how your pages rank for agreed search terms and where AI engines mention or cite your business. Reports are written in plain language, with a short list of what we did and what we will do next.
Other districts / More services
A planned, consistent presence on the channels your customers actually use. We plan it, make it, post it and report on it.
Ads, reels and explainers produced with AI tools and human direction. No film crew, no studio day, and versions for every platform.
Longer-form storytelling made with AI tools and human direction, from the first idea through to the finished film.
A brand people recognise and remember. Strategy first, then the logo, colours, type and rules that keep everything consistent.
Let software handle the repeat work. We map your workflows, build AI agents and automations around them, and connect them to the tools you already use.
Besides client work, HMH LABZ builds its own products. Two of them live here, Heyozo and Leadzura.
Start mission / Book a call
Book a 20-minute fit call. Tell us about your business and we will tell you plainly whether we can help.
